the blog
Notes from the notebook.
Essays on team ideation, product briefs that don't rot, and the science of choosing what to build.
product ideation
Product ideation frameworks: SCAMPER, brainstorming & mind mapping.
A practical guide to the three ideation frameworks product teams actually use — when to reach for each, and how to stop the good ideas from evaporating the next day.
Read the guide →More essays coming — we're saving them until we've written a few worth reading.