Every brain fart deserves a page.
A shared notebook for half-baked ideas — vote them up, promote the 10x ones, and let AI pressure-test them.
Invite-only — we're onboarding teams in small batches.
So… what is a brain fart?
That moment your brain forgets the word you literally just knew.
"What's her name again? Ugh, total brain fart." We've all been there, mid-sentence, staring at the ceiling.
A random, half-baked idea that pops out of nowhere.
"Random brain fart — what if the onboarding was a comic strip?" Probably genius. Probably nonsense. Definitely worth writing down.
Honestly? Both definitions work for us. If you forgot the idea, you needed a notebook. If you had the idea, you needed a notebook. 📓
Not another Notion doc.
Built for the specific messy loop of "someone had an idea → we should remember it → we should decide if it's actually good".
The Ideas feed
Drop ideas the second they hit. No forms. No fields. Just a title and a napkin thought.
Playful voting
Team votes brain farts up. Enough support and it graduates out of the compost heap.
10x Hall
Promoted ideas live in a hall of fame — the shortlist you actually revisit in planning.
AI pressure-test
Every idea gets analyzed against your product knowledge base. No generic startup advice.
Product brief
A single living page describes what you actually build — the ground truth AI leans on.
Docs library
Attach specs, screenshots, and links so context sits next to the idea, not in Slack.
Roles & modules
Global viewer or contributor role, plus per-module access. Give clients read-only Brief-only views.
Admin-invited only
No self-signup. Admins mint accounts with a temp password and hand it over.
How the loop works.
From "wait, what if…" to "let's build it" — without the idea graveyard.
- 01
Log it fast
Type the idea before it evaporates. One line is enough.
- 02
Vote it up
Team surfaces the ones worth pursuing. No committees.
- 03
Analyze with AI
Grounded in your product brief. Real trade-offs, not fluff.
- 04
Promote to 10x
The winners land in the hall — your planning shortlist.
Start the notebook your team actually reads.
We're inviting teams in small batches. Hop on the waitlist and we'll open your notebook when your seat is up.